BLOGHER VIDEO

Building an Optimal Online and Social Presence for Publishers

We all know that for publishers to grow, they have to do more than just write or publish. Marketing and growing an audience are integral to success — and social media and online platforms help with that. Increasingly, having a solid online presence is key to growth and longevity, and with growing concerns about content quality, publishers need to establish a memorable brand persona, thought leadership, expertise in their niche, and legitimacy for their content to perform.

This webinar provides answers to the questions:
What social media platforms work best for publishers?
How can publishers optimize, legitimize, and expand their online and social media presence?

Speaker: Jiji Ugboma, Associate Director Publisher Engagement, SHE Media